You keep seeing competitors featured in magazines and maybe your customers comment that 'some support' would be helpful. But with more work than day, how do you find the time - and budget?

Maybe you write the occasional press release, when the phone and visitors permit but then find it should have been posted last week.

Possibly the most valuable business asset is the good name of the company, but who looks after it?

A cost effective PR campaign by PandA, will bring in new business, back up your sales team and trade customers, and not only guard your good name but make it better known in the right places.

Many agencies only work their local area, handling trucks one day and teabags the next. They may be creative, but fail to understand your product, why customers buy it and the media they read and so end up on the wrong wavelength.

As a result, clients have to rewrite press copy for it to make sense and feel they are keeping a dog but barking themselves. Talking to new clients we find this is one major cause of dissatisfaction with their last agency.

The other is cost. Some clients consider they must pay a high price to get results. Our aim is to combine an excellent service with good value for money. We only accept clients in construction and engineering because these are our areas of expertise. Our product, market and media knowledge gives us an edge over the competition, and provides our clients with a better and more cost effective PR service.

Choosing PandA as the PR agency that understands the products, market, and media and is also in tune with what you need to achieve adds up to a recipe for success for clients in construction and engineering.

The media works between two and six months ahead, so it is easy to miss deadlines when other day-to-day decisions crop up in a thriving company. All too often, publicity is put aside for a quieter moment, which of course never comes.

For the larger company, PR and promotion may be part of the marketing department. Good staff is hard to come by and costs can escalate for little or no advantage.

Outsourcing Public Relations from PandA will free up key staff time, save money, increase flexibility and provide better results.

Working closely to a budget, both large and small companies can:
Raise their profile & increase business.
Support their sales effort & customers with planned PR that receives better coverage because your promotional work is our core business.