The UK differs from mainland Europe in many ways, despite the efforts made at harmonisation. Business promotion is a case in point.

Whilst no-one would deny the importance of UK Exhibitions as a neutral ground for meeting new and existing customers, they do not exert the same influence on the purchasing decision as their European counterparts.

Conversely, the UK trade media is more diverse and has a much higher profile in the buying process than that of our partners in Europe.

Many European players looking to enter the UK market invest heavily in stand space and are then disappointed at the lack of hard orders at the end of a show.

As a cost effective alternative to a few days exposure every two years, PandA can offer an ongoing PR campaign to bring in business on a day-to-day basis, support the sales operation, motivate dealers and raise the company profile.